The launch of Connecticut’s iLottery program a year ago began a flurry of online developments among American lotteries.

Social media provides almost unlimited possibilities, and lotteries share some of their most successful strategies.

Some trends may be fleeting, but keeping an eye on those that materially impact strategies and players is what matters most.

Lotteries have become experts at choosing the right platforms for the right subject matter.

The North Carolina Education Lottery provided a detailed look into their social strategies and engagement.

Social media in all its glory is a cost-effective way to communicate with players and build the engagement that people – and companies – crave.

The NASPL Directors Meeting was held in San Diego, California, earlier this month.

Joe Fulton, VP of Product Management, Readies Rollout of New Retail Solutions for a Digital Generation

Early results of the Mega Millions game change.

District Sales Supervisor, Arizona Lottery

In 2024 the Ohio Lottery embarked on a long-term brand health study, comparing our brand to competitors in Ohio’s gaming industry and state government.

America’s newest lottery has had a strong start in the Magnolia State, although it faces challenges to build on that momentum.