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The Ohio Lottery’s Brand Health Study
In 2024 the Ohio Lottery embarked on a long-term brand health study, comparing our brand to competitors in Ohio’s gaming industry and state government.


Blossoming in Mississippi
America’s newest lottery has had a strong start in the Magnolia State, although it faces challenges to build on that momentum.


Introducing a Smarter Instant Ticket Display
A new digital menu solution marks a huge step forward. What sets it apart?


CRM: It’s Not Just a Marketing Expense
Scientific Games’ Lori Szymanski Talks Strategy.


Rock and Role: Amplifying Lottery Leadership in Cleveland
By NASPL Insights Published April 22, 2025 The NASPL Lottery Leadership Institute brought together emerging leaders from across North...


Billions for Good Causes
Lotteries were created for the purpose of raising revenue for good causes, offering consumers fun and entertainment – and a chance of winning – for relatively small stakes.


Spreading the Good Word - Arizona to Loto-Québec
There are many diverse recipients of lottery revenues, and lotteries are up to the task of creating beneficiary awareness campaigns.


Spreading the Good Word - Massachusetts to Wyoming
There are many diverse recipients of lottery revenues, and lotteries are up to the task of creating beneficiary awareness campaigns.


Rewarding Educators
Some lotteries honor teachers and educators – and even students – through special recognition programs.


Added Incentives
This month’s retail feature covers retailer incentive programs, which are designed to encourage best practices for selling lottery products.
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