It’s been a busy year for online lottery developments, with significant progress in Delaware and Rhode Island, and Massachusetts about ready to join the club.

Communicating with players is elevated to an art form when messaging is tailored to player interests and goals.

Lottery websites come in all shapes and sizes, with common elements and a variety of specialized information.

Many lotteries are strategically using AI to improve workflows and stimulate creative design.

For many lotteries, second-chance opportunities for players are an effective part of their marketing strategies.

For many lotteries, second-chance opportunities for players are an effective part of their marketing strategies.

Lotteries share their jackpot marketing strategies.

Lotteries share their jackpot marketing strategies.

A summary of the holiday games offered this past season.