The lottery industry is moving forward on a number of fronts to make the retail sales process easier for both retailers and customers, and the Texas Lottery is leading the way.

Working with their retailers, lotteries take steps to improve their in-store lottery presence, from small steps to large. 

We asked lotteries about their recruitment strategies – how they find and attract potential new retailers.

From retailer newsletter spotlights and social media posts to formal recognition programs, lotteries honor their top-performing and most engaging retailers in a variety of ways.

This month’s retail feature covers retailer incentive programs, which are designed to encourage best practices for selling lottery products.

Announcing a new Retail Spotlight series for 2025.