NASPL 2025 Awards Finalists and Winners

By NASPL Insights

Published September 16, 2025

One of the highlights of the 2025 NASPL Annual Conference and Trade Show in Niagara Falls, Canada, was the chance to celebrate the incredible talent and innovation across our industry. The NASPL Awards showcase the very best in lottery advertising, marketing strategies, new game offerings and more – recognizing the campaigns and initiatives that captivate players and set new standards of excellence. This year’s finalists and winners impressed us with bold ideas, fresh approaches, and meaningful results. Join us in congratulating this year's outstanding recipients!

And the winners and finalists are...

TV Advertising - Instant Games

WINNER!

California Lottery

Holiday Scratchers - Hide 'N Seek

David&Goliath

Hoosier Lottery

Team USA - Join the Team

Cactus

Colorado Lottery

Play by Play

Cactus

TV Advertising - Lotto and Daily Numbers Games

WINNER!

New York Lottery

Mega Millions Combo

McCann NY

California Lottery

Mega Millions Game

Enhancement Launch - Higher & Higher

David&Goliath

Missouri Lottery

Winning

BarkleyOKRP

TV Advertising - Monitor, Fast Play and Specialty Games

WINNER!

Michigan Lottery

Take Me Out

SMZ

British Columbia Lottery Corporation

PlayNow Platform Campaign - Your Money

ONE23WEST

Hoosier Lottery

Team USA - Join the Team

Cactus

TV Advertising -

Multicultural/

Community Engagement

WINNER!

New York Lottery

Sounds Grande (Spanish) 

McCann NY

Lotería Electrónica 

90 Years, Making Dreams Come True!

Digimedia, LLC 

California Lottery

Mega Millions Game Enhancement Launch - Better Bounce (Mandarin)

Intertrend

TV Advertising Corporate/Beneficiary

WINNER!

Georgia Lottery

Big Dreams

BBDO Atlanta

New York Lottery

Aid to Education - A Chance to Dream

McCann NY

Missouri Lottery

Thank You Notes

BarkleyOKRP

TV Advertising Coordinated Campaign

WINNER!

Missouri Lottery

Training, Celebration Support, Balloons

BarkleyOKRP

Ohio Lottery

Put A Little Play in Your Day Campaign

Fahlgren Mortine

New York Lottery

Mega Millions Combo Set 

McCann NY

Radio Advertising -

Instant Games

WINNER!

Texas Lottery

Luck Is Calling

Texas Lottery

Hoosier Lottery

Team USA - Join the Team

Cactus 

Colorado Lottery

Characters

Cactus

Radio Advertising - Lotto and Daily Numbers Games

WINNER!

California Lottery

Mega Millions Game

Enhancement Launch - Higher & Higher

David&Goliath

New York Lottery

Mega Millions Radio - Think Like a Mega Millionaire

McCann NY

South Carolina Education Lottery

Mega Millions - Play Mega, Give Mega

Chernoff Newman

Radio Advertising - Monitor, Fast Play and Specialty Games

WINNER!

Georgia Lottery

Quick Win 

BBDO Atlanta

Hoosier Lottery

Team USA - Join the Team

Cactus 

Michigan Lottery

Take Me Out

SMZ

Radio Advertising - Corporate/Beneficiary

WINNER!

Ohio Lottery

Put a Little Play in Your Day

Fahlgren Mortine

Delaware Lottery

Responsible Gambling - February 2025

OneMagnify

New York Lottery

Aid to Education - A Chance to Dream

McCann NY

Radio Advertising - Coordinated Campaign

WINNER!

Texas Lottery

Hits

Texas Lottery

New York Lottery

Grande Radio

McCann NY

Florida Lottery

DJ Good Fun

PPK

Out of Home - Retail/Point of Purchase

WINNER!

Hoosier Lottery

Holiday Retail Point of Purchase

Cactus

Arizona Lottery

Loaded CASH EXPLOSION - Foursons Digital

O.H. Partners 

Washington's Lottery

Seattle Mariners Scratch - Spring Forecast

VML Seattle

Out of Home - Billboards and Transit

WINNER!

Lotería Electrónica 

The Power to Make You a Millionaire

Digimedia, LLC 

Washington's Lottery

Seahawks Scratch - Find Your Inner Boom

VML Seattle

Minnesota Lottery

JAWS Spectacular

Betty

Out of Home - Poster/Mural

WINNER!

Kentucky Lottery

Jackpot Factory Mural

BCH Agency

Lotería Electrónica 

Billeteros - A Cultural Icon! 

Digimedia, LLC

Wyoming Lottery

10 Year Campaign

Warehouse 21

Out of Home Experiential/

Installation

WINNER!

British Columbia Lottery Corporation

PlayNow Sports - Grey Cup Activation

Behaviour

Maryland Lottery

Home Run Riches 

GKV

Florida Lottery

It's Good Fun OOH Installations

PPK

Digital/Social Media - Social Media - Games and Product Offerings

WINNER!

North Carolina Education Lottery

Max-A-Million - Whose Winnings Are Whose? Interactive Game

Cactus

Ohio Lottery

Holidaze Secret Game

Marcus Thomas

Florida Lottery

Gold Rush Collector's Coin

PPK

Digital/Social Media - Social Media - Corporate/Beneficiary

WINNER!

North Carolina Education Lottery

Moving NC Students Forward

Cactus

Colorado Lottery

Conservation Month

Cactus

Wyoming Lottery

10 Year Campaign

Warehouse 21

Digital/Social Media - Social Media - Multicultural/

Community Engagement

WINNER!

New York Lottery

$500,000 Year of the Snake IGS Social

McCann NY

Lotería Electrónica 

Billeteros - The Story Behind

Digimedia, LLC 

Arizona Lottery

Willie's Wares - Launch of Merch and Scavenger Hunt

O.H. Partners

Digital/Social Media - Social Media – Advertising Not Fitting Another Category

WINNER!

North Carolina Education Lottery

Winners Club - Win-i Golf Social Media Game

Cactus

New Jersey Lottery

It's a Jersey Thing Launch Event Video

Northstar NJ/Video Crew 

Georgia Lottery

XTreme Scratcher Social

BBDO Atlanta

Digital/Social Media -Digital - Video Advertising (Excluding Traditional Television)

WINNER!

Washington's Lottery

Seahawks Scratch - Find Your Inner Boom 

VML Seattle

British Columbia Lottery Corporation

PlayNow Sports Campaign - Sports Fails

ONE23WEST

North Carolina Education Lottery

Bonus Edition Bucks - Bonus Dream Web

Cactus

Digital/Social Media -Digital - Longform Video

WINNER!

Oregon Lottery

Oregon's Teacher of the Year

Pollinate

Kentucky Lottery

National Guard Scholarship

Kentucky Lottery

Texas Lottery

Skycruise - Paris, Rome & Lisbon

Texas Lottery

Digital/Social Media -

Digital Media Advertising Not Fitting Another Category

WINNER!

North Carolina Education Lottery

Cash POP - My POP Number Quiz

Cactus

Colorado Lottery

Monopoly Scratch Digital Point of Sale

Cactus

West Virginia Lottery

Bigfoot Omnichannel

West Virginia Lottery

Special Category - Original Music

WINNER!

New York Lottery

Grande IGS Campaign - Sounds Grande

McCann NY

Minnesota Lottery

North 5 - Wait, What? Remix

Betty

Michigan Lottery

Take Me Out

SMZ

Special Category - iLottery Campaign

WINNER!

North Carolina Education Lottery

Digital Instants - Next Big Thing Campaign

Cactus

Kentucky Lottery

Funshine

BCH Agency

Virginia Lottery

Shine On

Fable

Special Category -

Use of Humor - Radio

WINNER!

Texas Lottery

Hits

Texas Lottery

Missouri Lottery

Confetti Shortage

BarkleyOKRP

Delaware Lottery

Responsible Gaming - February 2025

OneMagnify

Special Category -

Use of Humor - TV

WINNER!

British Columbia Lottery Corporation

PlayNow Platform Campaign - Your Money

ONE23WEST

Hoosier Lottery

Team USA - Join the Team

Cactus 

Georgia Lottery

Going Up

BBDO Atlanta

Special Category -

Use of Humor - Digital/Social Media

WINNER!

Ontario Lottery and Gaming

PlaySmart - Play Advisor

BBDO Canada (TBWA)

New York Lottery

Mega Millions Social

McCann NY

Washington's Lottery

Seahawks Scratch - BOOM Shorts

VML Seattle

Special Category - Use of Cinematography

WINNER!

California Lottery

Mega Millions Game Enhancement Launch - Higher & Higher

David&Goliath

Missouri Lottery

Lottery as Gifts - The Thinking Cap

BarkleyOKRP

Kentucky Lottery

Kentucky Bourbon Trail

BCH Agency

Special Category -Corporate/Beneficiary Video

WINNER!

Loto-Québec

A Collective Artwork by the Loto-Québec Collection

Loto-Québec

Texas Lottery

Medal of Honor Museum Partnership

Texas Lottery

Kansas Lottery

A Bold New Brand Identity

JNA Advertising

Special Category -

TV Under USD $25,000

WINNER!

Massachusetts Lottery

Gingerbread Thieves

Massachusetts Lottery

Louisiana Lottery

Saints Score

Louisiana Lottery

South Dakota Lottery

Good Fun - Value Menu

Lawrence & Schiller

Special Category - Single Traditional Print Ad

WINNER!

Lotería Electrónica 

Luck Connects Us All

Digimedia, LLC  

Ontario Lottery and Gaming

Ontario Millionaires - Confetti

BBDO Canada (TBWA)

Minnesota Lottery

Fishes of Minnesota

Betty

Special Category -Coordinated Traditional Print Campaign

WINNER!

New Jersey Lottery

CASH4LIFE Free-Standing Inserts

Northstar NJ

Georgia Lottery

Shadows

BBDO Atlanta

Delaware Lottery

2024 Spring Campaign

OneMagnify

Corporate Communications -Employee/Player Newsletter

WINNER!

Ontario Lottery and Gaming

Did You Know! - June 2024

Ontario Lottery and Gaming Corp.

Maryland Lottery

Maryland Gazette - March 2025

GKV

North Carolina Education Lottery

Dream Weekly - April 2025

North Carolina Education Lottery

Corporate Communications - Retailer Newsletter

WINNER!

Illinois Lottery

The Lottery Lowdown - May/June 2024

CS6 (Allwyn)

North Carolina Education Lottery

Lottery Link - September 2024

North Carolina Education Lottery

West Virginia Lottery

FY 2024 Progress Report

West Virginia Lottery

Corporate Communications - Annual Report

WINNER!

New Jersey Lottery

FY 2023 Annual Report

Northstar NJ

North Carolina Education Lottery

Moving NC Students Forward - FY 2024 Report To The Public

North Carolina Education Lottery

Kentucky Lottery

FY 2024 Annual Report

Kentucky Lottery

Responsible Gambling Communications - Print

WINNER!

Colorado Lottery

PGAM Faux Scratch Ticket

Cactus

North Carolina Education Lottery

Play Smart - Play The Way Smart Players Play POS

Cactus

Wisconsin Lottery

Invisible Addiction - Spot the Problem Gambler

Hiebing

Responsible Gambling Communications - Television

WINNER!

Virginia Lottery

Know Your Limits

Virginia Lottery

Ontario Lottery and Gaming

PlaySmart - Every Step of the Play

BBDO Canada (TBWA)

South Carolina Education Lottery

Better U - Played Out Platitudes

Chernoff Newman

Responsible Gambling Communications - Radio

WINNER!

Wisconsin Lottery

Invisible Addiction

Hiebing

Delaware Lottery

Responsible Gambling -

February 2025

OneMagnify

Loto-Québec

Chance

Loto-Québec

Responsible Gambling Communications - Digital/Social Media

WINNER!

New York Lottery

Responsible Gaming Social Bundle 

McCann NY

Colorado Lottery

PGAM Education Video

CaptivContent

Iowa Lottery

Problem Gambling Awareness Month

Iowa Lottery

Responsible Gambling Communications - Coordinated Campaign

WINNER!

Ontario Lottery and Gaming

PlaySmart - Play Advisor

BBDO Canada (TBWA)

New York Lottery

Small Risk/Big Gamble

McCann NY

Ohio Lottery

Know the Odds - Responsible Gambling Active Learning Experience

Marcus Thomas

Hickey - Sponsorship and Event Activation

WINNER!

Illinois Lottery

50th Anniversary Event

Dentsu Creative/Flowers Communications Group

Ohio Lottery

Rocking 50th Anniversary Party

Marcus Thomas

Ontario Lottery and Gaming

Sponsored by You

Momentum

Hickey - Player Program Promotion

WINNER!

South Dakota Lottery

60 Days of WINter Giveaway

Lawrence & Schiller

Idaho Lottery

VIP Club 35th Anniversary Giant Cake Dive

Idaho Lottery

New Mexico Lottery

Guy Fieri Flavortown Fortune! Grand Prize Event

New Mexico Lottery

Hickey - Retail Promotion

WINNER!

North Carolina Education Lottery

Play Smart Retailer Promotion 

North Carolina Education Lottery

Illinois Lottery

50th Anniversary Retail Tour

CS6 (Allwyn)/Flowers Communications Group

New Jersey Lottery

It's a Jersey Thing Launch Events

Northstar NJ

Hickey - Potpourri Promotion

WINNER!

Washington's Lottery

Seahawks Scratch - Find Your Inner Boom Integrated Campaign

VML Seattle

Ontario Lottery and Gaming

LOTTO MAX Thrift Drop

The Interpublic Group of Companies Canada, Inc. (FCB)

Texas Lottery

Skycruise

Texas Lottery

Hickey - Best Website, Microsite or App

WINNER!

Hoosier Lottery

Fishing for Multipliers

Cactus

Kentucky Lottery

Kentucky Bourbon Trail Landing Page

BCH Agency

Lotería Electrónica 

Gracias a tu jugada 

Digimedia, LLC

Best New - Instant Game

WINNER!

New Mexico Lottery

Zozobra Scratchers

New Mexico Lottery

British Columbia Lottery Corporation

$25 Concert of a Lifetime

Brooks Creative House

Kentucky Lottery

Kentucky Bourbon Trail

BCH Agency

Best of the Batch

Washington's Lottery

Seahawks Scratch - Find Your Inner Boom

VML Seattle