Lotteries share their jackpot marketing strategies.

Lotteries share their jackpot marketing strategies.

A summary of the holiday games offered this past season.

Lotteries review their holiday season.

Lotteries review their holiday season.

Published February 17, 2026 As we move through these winter doldrums, I am energized by the opportunities in front of us. The lottery industry isn’t standing still, and neither are we. New technologies, evolving player expectations, and growing responsibilities continue to shape the way we operate. What gives me confidence isn’t just our ability to adapt, but our willingness to learn from one another along the way.   For 2026, NASPL is creating meaningful opportunities for me

A NASPL RG Roundtable

The Core Elements That Consistently Drive Seasonal Success

The Colorado Lottery’s recent Gift Responsibly Campaign, emphasizing player health, was a huge success.

It’s that most wonderful time of year when product managers across North America look at last year’s holiday game portfolio performance—and apply those insights in the year ahead.

How can you refine a game post-launch to more fully satisfy player preferences?

National jackpot events remain one of the most powerful drivers of awareness and participation in lottery.