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Lottery Week: Celebrating Our People, Purpose, and Impact
Every July, Lottery Week gives us an opportunity to celebrate something much bigger than jackpots, game launches, or sales milestones.
The Florida Lottery’s Good Fun Lab Ignites Player Engagement
The Good Fun Lab activation was a content series designed to amplify the $50 X THE CASH Scratch-Off campaign.
Online Inroads Continue
It’s been a busy year for online lottery developments, with significant progress in Delaware and Rhode Island, and Massachusetts about ready to join the club.
Personalization Drives Relevance
Communicating with players is elevated to an art form when messaging is tailored to player interests and goals.
A World of Lottery Information on Display
Lottery websites come in all shapes and sizes, with common elements and a variety of specialized information.
The Most Valuable Players You’re Not Talking To
How the most effective lotteries treat anonymity.
Lottery’s Next Billion-Dollar Question: Are We Still Treating Digital Like a Channel?
It’s 2026. Digital is no longer simply a channel. It is becoming the operating system for modern lottery growth.
Creating the Digital Handshake With Your Customer and Retailer
The lottery industry is undergoing one of the most significant transformations in its history.
The New Mexico Lottery Marks 30 Years of Creativity
In the Land of Enchantment, innovative games and creative marketing energize the small lottery, even as a profit mandate presents significant challenges.
The Power of Partnership
One of the lottery industry’s greatest strengths is something we may sometimes take for granted. Collaboration.
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