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Lottery’s Real Competition Isn’t What Most People Think
People don’t walk into convenience stores thinking about lottery.


The Ohio Lottery’s Brand Health Study
In 2024 the Ohio Lottery embarked on a long-term brand health study, comparing our brand to competitors in Ohio’s gaming industry and state government.


Promoting Responsible Gaming through Healthy Play: A Detailed Perspective for Lotteries
The $371 billion global lottery industry offers exciting entertainment for players and provides steady funding for vital good cause programs


Going Beyond Sales: Using Player Insights to Reveal the True Performance of a Scratchers Game
“Why did [insert game here] not perform well? This should’ve been a top seller! What did players not like about it? Was it the color, the na


Sports Betting: By the Numbers
Once upon a time, sports betting in the United States was legal primarily in Nevada.
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