A Look Back at the 2025 Holiday Season
A summary of the holiday games offered this past season.
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Holiday 2025 Review – Arkansas to Massachusetts
Lotteries review their holiday season.
Holiday 2025 Review – Missouri to Wisconsin
Lotteries review their holiday season.
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Latest Press Releases
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Marketing the Jackpot Games – Arizona to Montana
Lotteries share their jackpot marketing strategies.
Marketing the Jackpot Games – New Jersey to Wisconsin
Lotteries share their jackpot marketing strategies.
Player Health as a Catalyst for Sustainable Lottery Operations
The Colorado Lottery’s recent Gift Responsibly Campaign, emphasizing player health, was a huge success.
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Opportunities to Learn, Lead, and Connect in 2026
Published February 17, 2026 As we move through these winter doldrums, I am energized by the opportunities in front of us. The lottery industry isn’t standing still, and neither are we. New technologies, evolving player expectations, and growing responsibilities continue to shape the way we operate. What gives me confidence isn’t just our ability to adapt, but our willingness to learn from one another along the way. For 2026, NASPL is creating meaningful opportunities for me
5 Hot Takes on Holiday 2025 Games
It’s that most wonderful time of year when product managers across North America look at last year’s holiday game portfolio performance—and apply those insights in the year ahead.
What Makes A Holiday Instant Ticket Truly Successful
The Core Elements That Consistently Drive Seasonal Success
A Framework for Game Innovation
How can you refine a game post-launch to more fully satisfy player preferences?
Transforming Jackpot Events into Responsible, Ongoing Player Engagement
National jackpot events remain one of the most powerful drivers of awareness and participation in lottery.
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Climbing High in West Virginia
Celebrating 40 years this month, the West Virginia Lottery has generated $13.7 billion for good causes in the Mountain State.
Taking Our Story on the Road
As I’ve mentioned, one of my top priorities as President of NASPL is simple, but essential: telling the lottery industry’s story.
Marina Andrew
Senior Specialist, Municipal Relations, British Columbia Lottery Corporation
Monsters, Movies, and Larger-Than-Life Experiences
How Lotteries Can Harness Horror and Iconic Entertainment Brands in 2026
AI at Play: Revolutionizing iLottery Engagement
Brightstar’s new Game Recommendation Engine provides players with an enhanced, personalized iLottery experience.
It’s Time for the GAME SHOW EXPERIENCE, Scientific Games’ Newest Omnichannel Linked Game
Winners’ Event in Los Angeles Offering up to $10 Million in Cash Prizes
A Challenging Year, With an Asterisk
In an industry based on chance, the luck of the draw was perhaps the biggest story of lotteries’ FY25 sales and revenue performance.
Welcome to New Baconshire: A Bacon-Scented Campaign for the NH Lottery
Smell that $2 I ❤️ Bacon scratch-and-sniff ticket!
A Note of Thanks and Holiday Wishes
As we celebrate the holidays and prepare for the end of the year, we can all look back with pride on our work on behalf of the public we serve.
Bigger Boats, Bigger Wins: The JAWS eInstant Experience
Licensed games have long been a cornerstone of lottery innovation—driving excitement, attracting new players, and deepening engagement. Strong brands endure, and leveraging them across multiple channels creates fresh, compelling experiences for players.
Catching Up With the Texas Lottery’s Retail Innovations
The lottery industry is moving forward on a number of fronts to make the retail sales process easier for both retailers and customers, and the Texas Lottery is leading the way.
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Pay, Play, Progress
A new study reveals how payment and retail innovation can shape lottery’s growth path.
MONOPOLY Rolls on as Lottery’s Top-Performing Omnichannel Brand
The World’s Most Played Board Game Keeps Collecting Wins — 90 Years and Counting.
Proven Draw Integrity in the Cloud
Szrek2Solutions’ draw systems in the fully managed cloud platform generate and verify every RNG transaction, while removing the burden on the lottery operations team of deploying and maintaining on-prem RNG systems.
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NASPL 2025 Holiday Instant Catalog
Our annual showcase of holiday tickets from NASPL member lotteries
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Kim Ficek
Customer Service Specialist and Draw Official, Washington’s Lottery
Conversations That Count: Supporting Players Through Motivational Interviewing and Gambling Literacy
A look at Motivational Interviewing and Gambling Literacy
Making the Most of Opportunities in Oklahoma
Now celebrating 20 years, the Oklahoma Lottery’s historic roller-coaster ride is a lesson for the industry in resilience and creativity.
Let’s Talk About How Lotteries Build North America
During my term as NASPL President, I hope to emphasize that lotteries are the people’s business.
TrendWatch: How Retailer Apps Can Power the Next Wave of Player Engagement
Drive Sales Performance, Build More Loyalty
From Points to Possibilities: Unlocking the Future of Loyalty
In today’s rapidly evolving lottery landscape, loyalty programs are no longer just about points and promotions—they’re about creating meaningful, personalized experiences that engage players in real time.
Ready to Play, and Learn, in Niagara Falls
The NASPL Annual Conference always provides a broad experience for attendees, with dynamic keynote speakers, informative general and breakout sessions, presentation of awards for advertising excellence, and exceptional opportunities for networking throughout the event.
We Are the People’s Business
It’s hard to believe we’re already beyond the 2025 Conference in Niagara Falls.
Falling into Great Ideas
A series of breakout sessions covered topics such as scratch and draw games, iLottery marketing, retail partnerships, artificial intelligence, cybersecurity, player health, community relationships, and entertainment trends.
Enhancing the Retail Presence
Working with their retailers, lotteries take steps to improve their in-store lottery presence, from small steps to large.
Mission Education in Motion: Real People, Real Impact
How Lottery dollars support public education by highlighting the very programs and people who benefit from it.
Sue Nelson
Chief Information Officer, Minnesota Lottery
How the New Jersey Lottery Maintains Responsible Gaming Excellence
A recent RG training retreat for employees is just one example of an organization-wide commitment to continuous improvement.
Building the Future of Play, Powering Community Impact
For more than 60 years, North American lotteries have been about far more than entertainment.
Pressing Ahead: Investments to Serve Customers
The changes at Brightstar Lottery’s instants printing facility are part of an ongoing and comprehensive modernization program.
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