Bigger Boats, Bigger Wins: The JAWS eInstant Experience
- Insights Online
- 1 day ago
- 3 min read
Updated: 1 hour ago
Licensed games have long been a cornerstone of lottery innovation—driving excitement, attracting new players, and deepening engagement. Strong brands endure, and leveraging them across multiple channels creates fresh, compelling experiences for players.
By Pollard Banknote Limited
Published December 16, 2025
Blockbuster Instant Ticket Success
JAWS has been making a splash in the lottery industry since its first instant ticket launched in 2024. With 95% awareness among North Americans age 25-54, it’s no surprise that 12 lotteries have introduced JAWS-themed instant tickets to date. With more activations on the way, JAWS continues to be a blockbuster success.
JAWS has proven to be a top performing instant ticket across multiple jurisdictions. In 2024, launches in Massachusetts and New Mexico debuted as one of the strongest performers at the lotteries’ respective $10 and $5 price points.
The excitement grew in the summer of 2025 as JAWS celebrated its 50th anniversary. Six lotteries leveraged this milestone, with standout results. One example is the Florida Lottery’s $2 JAWS scratch-off game, which outperformed their previous $2 licensed game from 2024 by 14% and exceeded the performance of their May 2024 $2 ticket by over 70% within the first six weeks. Similarly, the Western Canada Lottery Corporation saw JAWS dominate its category with a 5-week index well above the seasonal average.
Introducing the JAWS eInstant Game
Building on the proven success of the brand, Pollard Banknote is thrilled to introduce the next evolution of the JAWS experience: the JAWS eInstant game. Developed by our Pollard Digital Games Studio, this innovative digital offering unlocks powerful omnichannel opportunities, engaging players across the lottery ecosystem regardless of their preferred play style.
“We are thrilled to be bringing to life the exciting promotions and opportunities that the JAWS licensed property provides for lotteries to engage with both new and loyal players,” said Cassandra Boyd, Senior Manager, Licensed Games, Pollard Banknote. “We’re equally excited to expand our omnichannel JAWS portfolio with the launch of the new JAWS eInstant game!”
Inspired by the suspense and drama of the iconic film, this feature-rich game blends a variety of innovative mechanics to deliver an exhilarating experience for fans of the nostalgic brand and iLottery players alike. With dynamic animations and exciting sound effects, the legendary shark lurks throughout the depths of the game, pulling players into the action!
JAWS offers multiple ways to win—a hallmark of top-performing U.S. games, which typically feature six or more special win elements. JAWS swims right into that category with 3 engaging bonus rounds, multipliers, instant wins, and symbol transformation features.
Bonus Features with Bite
The standout elements of the game are its dynamic bonus rounds:
Bigger Boat Bonus
A reimagined game board bonus where players must evade JAWS to reach one of the larger boats. The longer they survive, the bigger the prize.
Shark Attack Bonus
Incorporating popular tap mechanics, players click “Go” as JAWS leaps from the water to snatch items floating in the ocean. Each item awards a prize from the scoreboard on screen.
Main Game Bonus
JAWS thrashes across rows or columns, transforming losing symbols into wins.
To heighten the excitement, the game can include a progressive or top prize element, adding even more winning potential.
Beyond the Horizon of eInstants
Omnichannel executions of games can look different for every lottery, and JAWS is designed to adapt. Even jurisdictions without iLottery can dive into the excitement, as this game can seamlessly be configured to integrate into second chance or loyalty programs, extending its reach and impact.
From instant tickets and fast play, to lottery pull tabs and capitalizing on amazing JAWS promotional material and events, JAWS offers endless opportunities to make a splash across any lottery ecosystem.
© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.
