A Bright Future for Lottery

Reborn as BRIGHTSTAR, a global lottery leader sets a bold new course. 

By Brightstar

Published June 18, 2025

“We haven't simply renamed our company—we’ve solidified the role we want to play for our customers and the industry,” says Renato Ascoli, Chief Executive Officer Global Lottery, announcing IGT Lottery’s transformation to Brightstar Lottery following the separation from IGT’s Gaming and Digital business.

“Brightstar is singularly focused on exactly what matters to our lottery partners:  innovating and investing to help them achieve more on behalf of the good causes they support, and putting our customers first in all that we do.

“Lottery has always been at the heart of our identity, from our beginnings as GTECH and Lottomatica to where we stand today. This legacy of trust and innovation continues to guide us and shape our vision for the future. Important, too, is our decades-long commitment to helping lotteries act on opportunities, as evidenced by our substantial investments to drive industry evolution.

"In recent years, we’ve introduced a steady cadence of flexible, advanced lottery solutions that were purposefully road-mapped to complement one another. Many were developed with a focus on enhancing data generation to deliver actionable insights that empower our customers to drive their businesses forward. To help customers derive value from this data, we’ve developed the proprietary analytics platforms and intelligence tools to offer unparalleled support. And, as the industry moves through a historic shift in how lotteries can engage with players, our products are helping to sustain and advance the category’s relevance. From world-leading self-service solutions, to pioneering digital-first experiences that transform retail sales, to hit games like Cash Pop™, to entirely new play styles powered by our groundbreaking instants printing technology, we’ve brought to life all-new ideas that have been adopted and licensed by lotteries globally.

“Going forward, we aim to further increase our speed to market and be the first port of call as lotteries seek to capture more opportunities and grow revenue for beneficiaries amid a sea of entertainment options.”

A New Horizon

“In reintroducing the company, we challenged ourselves to express our commitment to inspire players and elevate lotteries,” says Wendy Montgomery, Brightstar Senior Vice President Lottery Marketing, Sales and Product Development. “Together with our lottery partners, we aim to help players experience the dreams and enjoyment that set lottery apart from other forms of gaming. The name Brightstar reflects this ambition, shared by our teams around the world and by those who are on the journey with us.

“Having a dual role as operator and supplier, we bring a unique perspective. We understand firsthand the challenges and complexities of this industry, and this informs our ability to develop successful, flexible, forward-thinking strategies to empower customers as they evolve, whether in the retail or digital channel, or both.

“Equally important is our focus on developing technologies and solutions to support the industry’s long-term growth and health, ensuring sustainability,” said Montgomery. “We will continue to prioritize the design of player experiences that are responsible, engaging, and forward-looking, to introduce or keep players connected to their favorite form of gaming.

“Every day, millions of our customers’ players rely on our systems, games, and solutions to deliver excitement and entertainment. Our new name reflects our single-minded commitment to serve them, and to be agile and responsive as we bring to market compelling, responsible, and growth-driving solutions for today and the future.”

Join Us on the Journey

Brightstar helps lotteries navigate what’s next, working in partnership with lotteries to expand the category’s potential and power the future today.

Follow Brightstar’s new LinkedIn page to keep up with the latest news. For more information, visit www.brightstarlottery.com