NASPL 2026 Awards Finalists and Winners
By NASPL Insights
Published September 30, 2026
One of the highlights of the 2026 NASPL Annual Conference and Trade Show in Orlando, Florida, was the chance to celebrate the incredible talent and innovation across our industry. The NASPL Awards showcase the very best in lottery advertising, marketing strategies, new game offerings and more – recognizing the campaigns and initiatives that captivate players and set new standards of excellence. This year’s finalists and winners impressed us with bold ideas, fresh approaches, and meaningful results.
Join us in congratulating this year's outstanding recipients!
Television Advertising
Instant Games
WINNER Colorado Lottery Bedazzled
Cactus
New York Lottery
Multiply Your Benjamins
McCann NY
Virginia Lottery
How Do You Scratch?
Fable
Television Advertising
Lotto and Daily Numbers Games
WINNER
Georgia Lottery
Millionaire for Life – Aunt Edith
BBDO
Colorado Lottery
Echo
Cactus
Loto-Québec
LottoMax – The Manager's Explanations
Loto-Québec
Television Advertising Monitor, Fast Play and Specialty Games
WINNER
New York Lottery
Million Dollar Raffle – Self Made
McCann NY
Georgia Lottery
KENO! Suspicion
BBDO
Hoosier Lottery
Fast Play – A Better Way to Play
Cactus
Television Advertising Multicultural/ Community Engagement
WINNER
New York Lottery
$500,000 Year of the Horse – Invite the Horse
McCann NY
Connecticut Lottery
First Tuesday Audition – Spanish
Decker
Ontario Lottery and Gaming
Diwali – Vijay
Balmoral Multicultural Marketing
Television Advertising
Corporate/Beneficiary
WINNER
Ontario Lottery and Gaming
Sponsored by You
BBDO
Minnesota Lottery
Beneficiary Coins
Betty
South Carolina Education Lottery
Beneficiary Stories FY26 – Adam
Chernoff Newman
Television Advertising Coordinated Campaign
WINNER
Colorado Lottery
Winning Country
Cactus
South Carolina Education Lottery
Beneficiary Stories FY26 – Nature Campaign
Chernoff Newman
Washington's Lottery
Chain Reaction
VML Seattle
Radio Advertising
Instant Games
WINNER
New Jersey Lottery
Shore Sounds
Inspired Thinking Group
Georgia Lottery
Rolling Jackpot
BBDO
North Carolina Education Lottery
Dinner Date
Cactus
Radio Advertising
Lotto and Daily Numbers Games
WINNER
California Lottery
Opera Singer
David and Goliath
Colorado Lottery Winning Country – Colorado
Cactus
Washington's Lottery
Seattle Kraken Lotto – Crystal Puck
VML Seattle
Radio Advertising
Monitor, Fast Play and Specialty Games
WINNER
Georgia Lottery
KENO Time
BBDO
Maryland Lottery
Home Run Riches – Backyard
GKV
North Carolina Education Lottery
POPs-A-Plenty
Cactus
Radio Advertising Multicultural/Community Engagement
WINNER
Georgia Lottery
All the Hits
BBDO/Sensis
New York Lottery $500,000 Year of the Horse – Carrots
McCann NY
Ontario Lottery and Gaming
Anyone Can Win
Balmoral Multicultural Marketing
Radio Advertising Corporate/Beneficiary
WINNER
Washington's Lottery Music to Our State
VML Seattle
Hoosier Lottery
Champions of Play – So Much to Play For
Cactus
Missouri Lottery
Play It Forward 2026
BarkleyOKRP
Radio Advertising Coordinated Campaign
WINNER
Nebraska Lottery
Ride On In and Sheriff
Smith Kroeger
Colorado Lottery
Winning Country
Cactus
South Dakota Lottery
Good Fun Squad
Lawrence & Schiller
Out of Home
Retail/Point of Purchase
WINNER
North Carolina Education Lottery
Jurassic Park – Adventure Awaits
Cactus
Illinois Lottery
O'Hare Retail Redesign
Allwyn Illinois
Minnesota Lottery
Gopher5 Standee
Betty
Out of Home
Billboards and Transit
WINNER
Illinois Lottery
HotWins Custom Bus Shelter
Allwyn Illinois
Georgia Lottery
MBS Stadium LED Boards
BBDO
Minnesota Lottery
Forest Fortune
Betty
Out of Home
Poster/Mural
WINNER
New York Lottery
Million Dollar Raffle – Staten Island Ferry Takeover
McCann NY & UM
New Hampshire Lottery
$3M Cash Spectacular – The Biggest Lottery Ticket in New Hampshire History
GYK
New Mexico Lottery
Legends of Lucha Libre Wrestling Event Poster
New Mexico Lottery
Out of Home Experiential/Installation
WINNER
New Hampshire Lottery
Stop and Smell the Bacon Rest Stop Activation
GYK
British Columbia Lottery Corp.
PROLINE House Super Bowl
British Columbia Lottery Corp.
New York Lottery $1,000,000 Must Love Dogs Lint Roller Activation
McCann NY
Digital/Social Media Social Media – Games and Product Offerings
WINNER
Georgia Lottery
Millionaire for Life – Aunt Edith
BBDO
Arkansas Scholarship Lottery
Powerball Win Belief IG Reel
CJRW
Florida Lottery
The Good Fun Lab
PPK
Digital/Social Media Social Media – Corporate/Beneficiary
WINNER
Ontario Lottery and Gaming
Sponsored by You
BBDO
Missouri Lottery
Play It Forward 2026
BarkleyOKRP
New Jersey Lottery
55th Anniversary
Northstar NJ/Video Crew
Digital/Social Media Social Media – Multicultural/Community Engagement
WINNER
New York Lottery
$500,000 Year of the Horse Social
McCann NY
Iowa Lottery
High Limit
Strategic America
New Mexico Lottery Legends of Lucha Libre Scratchers Social Media
New Mexico Lottery
Digital/Social Media
Social Media – Advertising Not Fitting Another Category
WINNER
Ontario Lottery and Gaming
Demystifying Winning With Kolter
weber shandwick
New York Lottery
Xtra Multiplier Benjamins Activation
McCann NY
North Carolina Education Lottery
Ultimate Blowout – Up for Grabs
Cactus
Digital/Social Media Digital – Video Advertising (Excluding Traditional Television)
WINNER
South Carolina Education Lottery
Beneficiary Stories FY26
Chernoff Newman
Georgia Lottery
Mrs. Claus – Let's Get Santa Ready
BBDO
Washington's Lottery
I Scratchpreciate You
VML Seattle
Digital/Social Media
Digital – Longform Video
WINNER
Oregon Lottery
Oregon Teacher of the Year – Sally Golden
Pollinate
British Columbia Lottery Corp.
Indigenous Relations Action Plan
BCLC
Illinois Lottery
HotWins Retailer Training
Allwyn Illinois
Digital/Social Media
Digital Media Advertising Not Fitting Another Category
WINNER
Washington's Lottery
Seahawks Scratch – Aliens in the Wild
VML Seattle
Hoosier Lottery
Holiday Digital Activation
Cactus
Oregon Lottery
Beaver State Bonus Bonanza Video Lottery Interactive Ad
Oregon Lottery
Special Category
Original Music
WINNER
Georgia Lottery
Millionaire for Life – Aunt Edith
BBDO
Minnesota Lottery
Gopher5 Song of the Summer
Betty
Virginia Lottery
Play
Fable
Special Category
Use of Humor – Radio
WINNER
Maryland Lottery
Procrastinators Club GKV
New Jersey Lottery
Millionaire for Life
Inspired Thinking Group
New York Lottery
Million Dollar Raffle – Town Crier
McCann NY
Special Category
Use of Humor – Television
WINNER
Colorado Lottery
Bedazzled
Cactus
California Lottery
Kick Blocker
David and Goliath
New York Lottery
Multiply Your Benjamins
McCann NY
Special Category
Use of Humor – Digital/Social Media
WINNER
Ontario Lottery and Gaming
LOTTO MAX – MAX Contract Fan
MLSE
Georgia Lottery
Mrs. Claus – Let's Get Santa Ready
BBDO
New Hampshire Lottery
Welcome to New Baconshire
GYK
Special Category
Use of Cinematography
WINNER
New York Lottery
Million Dollar Raffle – Self-Made
McCann NY
Michigan Lottery
Livin’ the Dream
SMZ Advertising
South Carolina Education Lottery
Beneficiary Stories FY26 – Sam
Chernoff Newman
Special Category
Corporate/Beneficiary Video
WINNER
Oregon Lottery
Safer Play – Affected Others
Pollinate
Hoosier Lottery
Champions of Play – So Much to Play For
Cactus
Loto-Québec
Coulisse
Loto-Québec
Special Category
Television Under USD$25,000
WINNER
Massachusetts Lottery
Ghostbusters Massachusetts Lottery
New Mexico Lottery
Legends of Lucha Libre Scratchers
New Mexico Lottery
Texas Lottery
Gem 7s – Parrot
Texas Lottery
Special Category
Single Traditional Print Ad
WINNER
South Dakota Lottery
Holiday Mad Lib Letter to Lottery Santa
Lawrence & Schiller
New Jersey Lottery
Millionaire for Life
Northstar NJ
Ontario Lottery and Gaming
Bingo and Crossword $10
VML/Globe Content Studio
Special Category
Coordinated Traditional Print Campaign
WINNER
South Carolina Education Lottery
Beneficiary Stories FY26
SCEL Marketing Team
Maryland Lottery
Maryland Treasures
GKV
Ontario Lottery and Gaming
50th Anniversary Postcards
BBDO
Special Category
iLottery Campaign
WINNER
North Carolina Education Lottery
Jungle Cashword
Cactus
New Hampshire Lottery
Become the Characters
GYK
Pennsylvania Lottery
Streamer Style eInstant Video Collection
9Rooftops
Corporate Communications
Employee/Player Newsletter
WINNER
Ontario Lottery and Gaming
Did You Know!
OLG Internal Communications
Maryland Lottery
Maryland Lottery Gazette
Maryland Lottery
South Dakota Lottery
Players Club Beneficiary Animated Email Newsletter
Lawrence & Schiller
Corporate Communications
Retailer Newsletter
WINNER
Illinois Lottery
Lottery Lowdown
Allwyn Illinois
Louisiana Lottery
Rep Your Area Code – September/October
Louisiana Lottery
Maryland Lottery
Retailer Report
Maryland Lottery
Corporate Communications
Annual Report
WINNER
Kentucky Lottery
2025 Annual Report
Kentucky Lottery
North Carolina Education Lottery
Annual Report – Two Decades One Dream
North Carolina Education Lottery
Wyoming Lottery
Wyolotto Annual Report
Warehouse 21
Responsible Gambling Communications
WINNER
Colorado Lottery
Responsible Gaming Claims Center Posters
Colorado Lottery
Minnesota Lottery
Responsible Gambling – Hot Dish
Betty
New Mexico Lottery
Healthy Play Scratcher Shipment Inserts
New Mexico Lottery
Responsible Gambling Communications
Television
WINNER
Ontario Lottery and Gaming
PlaySmart – Every Step of the Play
BBDO
Minnesota Lottery
Responsible Gambling – Hot Dish
Betty
South Carolina Education Lottery
All for Fun
Chernoff Newman
Responsible Gambling Communications
Radio
WINNER
South Carolina Education Lottery
All for Fun
Chernoff Newman
Iowa Lottery
Real Harm
Strategic America
Wisconsin Lottery
Who's in Control?
CMRIgnite/Hiebing
Responsible Gambling Communications
Digital/Social Media
WINNER
New Jersey Lottery
Toy Pile Meeting
Northstar NJ/Video Crew
Connecticut Lottery
UCONN – How You Play Matters
Decker
Pennsylvania Lottery
Problem Gambling Awareness Month – Warning Signs
9Rooftops
Responsible Gambling Communications
Coordinated Campaign
WINNER
Ohio Lottery
WellPlayed Ohio
Hart
New York Lottery
Responsible Gaming Campaign Bundle
McCann NY
Ontario Lottery and Gaming
PlaySmart – Diwali
Balmoral Multicultural Marketing
Hickey
Sponsorship and Event Activation
WINNER
New Jersey Lottery
Rock Paper Scissors Throwdown 2
Northstar NJ
New York Lottery
Xtra Multiplier Benjamins Activation
McCann NY & UM
Ontario Lottery and Gaming
Welcome to Wintario Tour
Momentum/Orange Partners
Hickey
Player Program Promotion
WINNER
Iowa Lottery
Scratching a New World Record
Strategic America
Arizona Lottery
$1 Million Dollar Mega Market Giveaway
OH Partners
Ohio Lottery
Win Big Second Chance Promotion – Justin's Story
Fahlgren Mortine
Hickey
Retail Promotion
WINNER
British Columbia Lottery Corp.
Big Spin Retailer Promotion
Inventa
Arizona Lottery
Cobblestone Retail Promotion
OH Partners
Illinois Lottery
HotWins Brand Ambassadors
Allwyn Illinois
Hickey
Best Website, Microsite or App
WINNER
New Mexico Lottery
Healthy Play at NMLottery.com
New Mexico Lottery
Hoosier Lottery
Millionaire for Life
Cactus
South Dakota Lottery
Good Fun Squad Microsite
Lawrence & Schiller
David Gale
Potpourri Promotion
WINNER
Washington's Lottery
They've Come to Meet Our Legends
VML Seattle
Maryland Lottery
Maryland Treasures Scratch-Offs
GKV
Ontario Lottery and Gaming
50th Anniversary
BBDO
Best New
Instant Game
WINNER
British Columbia Lottery Corp.
7-RUN
British Columbia Lottery Corp.
Georgia Lottery
Rolling Jackpots
GLC
New Jersey Lottery
Jersey Dog Scratch-Offs Northstar NJ/Inspired
Thinking Group / Carve
Best New
Draw Game
WINNER
Ontario Lottery and Gaming
Powerbucks – Millionaires on the Spot
VML Agency
Michigan Lottery
Rush to Riches
SMZ Advertising
Missouri Lottery
MO Millions
Missouri Lottery
Best of the Batch
South Carolina Education Lottery
Beneficiary Stories FY26
Chernoff Newman
Scenes from the Closing Ceremonies at NASPL 2026!
