Ginger Tillman

iLottery Program Manager, Kansas Lottery

Published August 19, 2025

Ginger Tillman has played a pivotal role in one of our organization's most significant digital advancements: the successful launch and ongoing growth of the iLottery program. Her contributions span multiple phases of this initiative, from foundational infrastructure to innovative marketing strategies that continue to drive player engagement and revenue growth.

This major accomplishment began with Ginger’s involvement in upgrading the Lottery’s loyalty program – an essential first step that laid the groundwork for iLottery integration. Her leadership during this phase ensured a seamless transition that supported the program’s expansion and positioned the organization for digital success. As development progressed, Ginger was also deeply engaged in the testing and launch of the iLottery mobile app, applying her technical and operational knowledge to guarantee a smooth and user-friendly rollout.

Ginger is the strategic force behind the Lottery’s iLottery marketing efforts. She is responsible for developing and executing comprehensive marketing strategies aimed at promoting iLottery products and driving player acquisition, engagement, and retention. Ginger works with the Director of Marketing in the planning and implementation of multichannel marketing campaigns, leveraging digital platforms and applying data-driven insights to optimize performance and meet growth targets. Her collaborative work with cross-functional teams – including product development, creative, analytics, and digital marketing – has fostered alignment across departments and delivered measurable results.

Thanks to Ginger’s vision, coordination, and dedication, the iLottery program has not only launched successfully but has also exceeded expectations in terms of player engagement and revenue impact. Her ability to execute has been critical to the initiative’s success and has created a scalable model for future digital projects within the organization.