As the lottery industry continues to evolve, digital transformation has become less of an aspiration and more of an operational imperative.

One thing that made my summer extra special this year was NASPL’s Professional Development Seminar (PDS) held in Louisville, Ky., during the last week of July.

We asked lotteries about their recruitment strategies – how they find and attract potential new retailers.

Lotteries are becoming ever more sophisticated with player loyalty programs, with more opportunities to engage with their customers. 

From retailer newsletter spotlights and social media posts to formal recognition programs, lotteries honor their top-performing and most engaging retailers in a variety of ways.

College football is a major part of Southern culture and, in South Carolina, allegiance is divided between the University of South Carolina Gamecocks and the Clemson Tigers.

Corporate Accounts Manager, Kentucky Lottery

Information Security Officer, Hoosier Lottery

Information Security Officer, Hoosier Lottery

Corporate Accounts Manager, Washington's Lottery

Senior Vice President, Curator

Vice President of Global Lottery Marketing, Brightstar Lottery