Jeffrey Schweig

Strategic Advisor, Alchemy3

Published August 19, 2025

Nominated by the Texas Lottery

Jeffrey Schweig has been an innovator in the lottery industry for a long time. He began his lottery career as an agency rep on the Illinois Lottery account, where he pitched the merits of cooperative marketing promotions. From those efforts, the licensed lottery program was born, and the Illinois Lottery was sold. After a brief period as the account rep, ISL brought him in-house, where he spent the next eight years crafting effective promotions anchored by branded lottery games. Jeffrey partnered with airlines, movie studios, sports franchises, and vehicle companies to align the Illinois Lottery with national brands. He worked under three Illinois Lottery directors, each considering him to be a trusted advisor and key team player.

The innovation of the Illinois Lottery caught the attention of Scientific Games (MDI Entertainment) who convinced Jeffrey to move to the vendor side and help build similar successful programs beyond Illinois. At Scientific Games Jeffrey continued to sharpen his integrated marketing skills by launching programs and building strong relationships across the lottery industry. In five short years, he broadened his role at SG to become the Vice President of Global Corporate Communications.

Jeffrey went on to co-found Alchemy3 so he could design big agency programs from a boutique agency shop. There he crafted events, promotions, branded games, and marketing services that could be managed end-to-end with a concentrated team of talent. He structured a balanced portfolio of brands covering categories of vehicles, retail chains, entertainment, travel, dining, and experiential events that became the core of programs designed by Alchemy3.   

From his position at Alchemy3, Jeffrey has helped the Texas Lottery achieve success in reaching new players with interesting and exciting promotions. He was instrumental in launching a new approach to scratch ticket promotions in Texas with the Big Cedar Lodge Cash Adventure. Always striving for bigger and better together, he also worked with the Texas Lottery to launch its most audacious promotion yet – sending players to the edge of space with the Space Perspective Cash Adventure.

Jeffrey is everything a lottery wants in a partner – engaged, experienced, exciting, and a problem solver.