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After 50 Years, Nostalgia and Growth Opportunities for the Illinois Lottery
The Illinois Lottery celebrated its 50th anniversary with a nostalgic look at the 1970s hard to adapt to a changing environment.


Showing Them All in Missouri
The host of the 2024 NASPL Annual Conference, the Missouri Lottery has excelled in a number of areas, including responsible gambling...


Innovations at Retail
It is no secret that lottery play is stagnating in certain segments of player demographics.


How the PA Lottery Modernized Its Entire Scratch-Offs Portfolio
When HD Games test products rolled off the digital production technology at Scientific Games’ global headquarters, it was eye-opening.


Games Driving Lottery Growth
New (or improved) draw games, Fast Play, and higher price points for instant games all help drive lottery sales – and revenues for good...


The More the Merrier
Lotteries can engage and dazzle their players, and potentially reach non-players, with vibrant instant games featuring potentially dozens of


A Culture of Innovation in Ontario
The drive to innovate is not without risks, but is the path forward to provide customers with the products and experiences they want from a


Exploring Innovation and Filling the Gap
The Arizona Lottery’s Quick Draw games provide unique opportunities to increase player engagement and add excitement to the product lineup.


Research News: The Benefits of Agile Research
Many lotteries organize and maintain their own consumer panels to conduct primary research. Now, a hybrid agile research model delivers the


Is It Really Time for the Next NASPL Conference?
Time certainly does fly when you're having fun! It seems like just last week I was booking a polka band and coordinating with the Milwaukee


Going Beyond Sales: Using Player Insights to Reveal the True Performance of a Scratchers Game
“Why did [insert game here] not perform well? This should’ve been a top seller! What did players not like about it? Was it the color, the na


eInstants–Capturing Players’ Attention with Outstanding Game Designs
Ever wondered what it takes to create outstanding games that engage and excite players? Pollard Banknote has been investing in a world-class
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