Jenny Whiteside
- Insights Online
- Aug 19
- 2 min read
Corporate Accounts Manager, Washington's Lottery
Published August 19, 2025
Jenny Whiteside represents the best of what public service can offer. She is innovative, accountable, and has a relentless focus on making systems work better for everyone. Her leadership has been instrumental in transforming Washington’s Lottery into a more modern and collaborative agency. Whether she is supporting frontline staff or creating tools that make the entire sales operation run smoother, Jenny’s work is marked by intention, clarity, and excellence. Her career reflects the essence of what the Powers Award represents: integrity, initiative, and a commitment to continuous improvement that benefits the organization and the broader lottery industry.
At the heart of Jenny’s impact is her stewardship of Sales Wizard, the Lottery’s CRM tool. She not only manages the day-to-day functionality of the system, but also leads training, testing, and troubleshooting – often across multiple departments. Jenny ensures that this system remains stable, functional, and aligned with the evolving needs of the business. Her ability to translate operational goals into practical technology solutions has made her an indispensable resource.
Jenny’s work has had a ripple effect across the agency. She is often the first person staff contact for reporting or technical insight. When challenges arise, she communicates quickly and effectively. She also played a key role in embedding responsible gambling practices into Lottery systems by integrating training and certification processes directly into Sales Wizard, so they are easy to access and track.
Thanks to Jenny, teams spend less time chasing down data and more time serving retailers and driving revenue. Her ability to bring people together, build reliable systems, and solve problems before they become issues has elevated the entire organization. Her behind-the-scenes work is rarely flashy, but its impact is profound.
Jenny Whiteside does not just support Washington’s Lottery, she strengthens it. Her leadership is felt in every corner of the agency, and her commitment to excellence sets a standard we all strive to meet. She embodies the integrity, vision, and collaborative spirit that the Powers Award was created to honor.
