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JAWS – Your Next Blockbuster Game!

May 28, 2024

By Pollard Banknote Limited

NASPL Insights Online

GET OUTTA THE WATER! It’s been almost five decades since JAWS hit theaters and became one of the most iconic films ever made! JAWS is celebrating its 50th anniversary in 2025 and this original summer blockbuster is available for instant games exclusively through Pollard Banknote.

Lotteries that launch an instant ticket alongside this milestone anniversary can dive into the opportunity to leverage the amplified market awareness. Big screen classic movie anniversaries typically include campaigns behind the celebration, limited edition consumer products, and theatrical re-releases. This in- market content will offer additional brand awareness to connect with players.


Take a bite out of the JAWS 50th anniversary style guide, designed with attention-grabbing imagery and nostalgic visuals including the iconic and instantly recognizable movie poster. Reel in more fantastic marketing opportunities, including digital content and large JAWS cutout shark standees for an immersive photo op or custom co-branded merchandise for giveaways at retailers and lottery events!


The Massachusetts Lottery launched the first JAWS-themed instant ticket in the U.S. on March 26th. This $10 ticket offers players the chance to win a top prize of $1,000,000. The game offers players an additional opportunity to win with an exciting 2nd chance promotion. The Lottery will award thirty once-in-a-lifetime trip experiences to Martha’s Vineyard where the iconic summer blockbuster was filmed. These lucky participants will be treated to a private guided JAWS island bus tour, a “shark-infested waters” theme party, a private screening of JAWS, and a sampling of the local cuisine. The stay will conclude with a digital game show where one lucky player will swim away with a $1,000,000 prize. After five weeks on the market, this game is making a big splash with players achieving sales of more than $28.8 million and is already 36% sold through.

JAWS instant tickets are making big waves….dive in now before it’s too late!

You’re gonna need a bigger boat!

© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.


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