Wisconsin Lottery Urges Responsible Gifting this Holiday Season

Gift Responsibly campaign to run December 1-31

MADISON, Wis. (December 3, 2025) – With the holiday gift giving season underway, the Wisconsin Lottery is reminding players that Lottery games are for adults – not kids.

The Wisconsin Lottery has again joined forces with the National Council on Problem Gambling (NCPG), the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University, and the Wisconsin Council on Problem Gambling (WCPG) to build awareness that Lottery products are not an appropriate gift for minors.

From December 1-31, 2025, Wisconsin will join lotteries across North America and around the world to support the 2025 Gift Responsibly campaign.

Using media relations, social media, digital in-store messaging, and retailer communications, the national Gift Responsibly campaign underscores the message that Lottery tickets aren't child's play.

Research shows that when a person participates in gambling during childhood, they are more likely to develop a gambling problem later in life. Gambling exposure during childhood is often through a lottery product, given by an adult who is unaware of the associated risks.

"Responsible play is a cornerstone of our mission at the Wisconsin Lottery," said Wisconsin Lottery Director Cindy Polzin. "By ensuring that every Lottery player and retailer does their part this holiday season, we can create a more enjoyable playing experience for everyone."

"Youth gambling is a growing risk that too often goes overlooked. The Gift Responsibly Campaign plays a vital role in helping families and communities understand the importance of keeping lottery products out of the kids' hands," said Derek Longmeier, President of NCPG's Board of Directors. "We're grateful to the Wisconsin Lottery for joining this effort and working to expand education and awareness to protect young people from gambling-related harm."

The Wisconsin Lottery has a long-standing commitment to responsible gaming and has partnered with the WCPG on problem gambling education for more than 17 years.

"The December Gift Responsibly campaign is an important way to encourage responsible gaming," said WCPG Executive Director Rose Blozinski. "Underage gambling is a serious problem and we applaud the Wisconsin Lottery's continued efforts to discourage youth involvement in any form of gambling."

Individuals struggling with a gambling problem can reach out for confidential help by calling the Problem Gambling Helpline at 800-GAMBLE-5 (800-426-2535) or TEXT 850-888-HOPE (850-888-4673). Information is also available at wi-problemgamblers.org.

ABOUT THE WISCONSIN LOTTERY

The Wisconsin Lottery enriches communities statewide by giving back 93 percent of its revenue to winners, retailers, and Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated:

• More than $20.1 billion in total revenue

• Over $11.4 billion in prizes paid

• More than $6.1 billion in funding for property tax credits to eligible Wisconsin homeowners.

  
  

For more about the Wisconsin Lottery, visit wilottery.com. Follow the Wisconsin Lottery on Facebook (/wilottery), Instagram (@wilottery), X (@wilottery), and YouTube (/wilottery).

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