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New Mexico Lottery Announces Guy Fieri Flavortown Fortune! Scratchers


ALBUQUERQUE (March 5, 2024) – New Mexico Lottery today announced the launch of Guy Fieri Flavortown Fortune! Scratchers, which are now on sale only in New Mexico. This is the first time Guy Fieri has been featured on any lottery ticket.


The Guy Fieri Flavortown Fortune! game features prizes up to $50,000 and a second-chance promotion featuring $5,000 prizes, $10,000 prizes and one $500,000 Grand Prize. Plus, two thousand lucky players will each win a $100 e-Gift Card.


"We are excited to feature an opportunity for our players to play a fun game, garnished with prizes and wrapped around a theme most of us love, food!”

David Barden, New Mexico Lottery CEO said, “We are thrilled that New Mexico is the first state to offer a Lottery ticket featuring Guy Fieri. We believe his popularity and charm will resonate with players. We are excited to feature an opportunity for our players to play a fun game, garnished with prizes and wrapped around a theme most of us love, food!”


Restaurant giveaways

To help reach those who love food, the New Mexico Lottery has also teamed up with New Mexico restaurants for more winning opportunities. Each restaurant that volunteered to participate will post a unique entry codeword at their establishment. Restaurant patrons can then enter that code at the Lottery’s website for a chance to win a $100 gift card to the restaurant where they found the code.


Details and entry for the Guy Fieri Flavortown Fortune! Second-Chance Promotion and the Restaurant Codeword Promotion can be found here.


A cookbook too!

As a shout-out to local chefs and homage to food, the New Mexico Lottery also just released a “Lottery Favorites” Cookbook. During the last holiday season, New Mexicans were invited to submit their unique recipes for a chance to win $1,000. The Lottery selected 63 tasty recipes from the submissions and created a free downloadable cookbook. Three entrants won $1,000: Savannah Jones from Albuquerque for her New Mexican Cheesecake recipe, G Andy Pratt from Deming for his New Mexico Party Roast recipe, and Leon Garrett from Las Cruces for his Jambalaya Burrito recipe. The free recipe book will be available to download here soon.


About Guy Fieri

Guy Fieri is a household name, expanding well beyond his achievement as an Emmy Award-Winning TV Host. His success also includes being a New York Times Best Selling Author, a successful entrepreneur with restaurants, and owning a winery and a tequila label. He is also a philanthropist, having raised over $21.5 million to help struggling workers in the food industry. He garners an average of 73 million viewers who watch at least one piece of Fieri programming quarterly and has more than 6 million social followers.


Pollard Banknote, a leading lottery partner to over 60 lotteries worldwide, represents Guy Fieri’s brand in the instant ticket space. Pollard Banknote provides lotteries with high-quality instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions.


“We are delighted to partner with the New Mexico Lottery to bring this culinary icon to fans for the first time ever in scratch ticket form."

“We are delighted to partner with the New Mexico Lottery to bring this culinary icon to fans for the first time ever in scratch ticket form,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “This self-proclaimed mayor of Flavortown is sure to spice up the lottery ticket space. We’re confident that these games will provide New Mexicans with some real-deal fun.”


Name and Images of Guy Fieri and Flavortown used with permission© and ™. All Rights Reserved. Guy Fieri, the Guy! Logo and Flavortown are registered trademarks of Knuckle Sandwich, LLC.


Legislative Lottery Scholarships

All net proceeds from the sale of New Mexico Lottery games fund an in-state college tuition assistance program. Since 1996, the New Mexico Lottery has raised more than $1 billion for education and more than 149,000 students have attended college on Legislative Lottery Scholarships.


More information about Legislative Lottery Scholarships is available here at nmlottery.com


Follow the New Mexico Lottery on Facebook and Instagram.

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