Illinois Lottery Leads Nation in FY25 Sales Performance for Second Consecutive Year

CHICAGO (November 3, 2025) –The Illinois Lottery, under Allwyn management, leads every other lottery in the United States for year-over-year sales performance for the second consecutive fiscal year, delivering critical state funding during one of the most challenging years in the lottery industry.

The Illinois Lottery achieved the best performance of all North American lotteries in both FY24 and FY25—a year marked by significant headwinds across the lottery sector due to the absence of major multistate jackpots that typically drive sales. This includes:

• Top National Performance: Illinois posted a decline of just 2.6% year-over-year—the best performance in the nation—while every other lottery declined by 3% or more.

• Growing Instant Sales: Illinois ranks in the top 10 nationally for total instant ticket sales and continues to grow this portfolio even as three out of four lotteries nationwide experience declining instant sales.

• Digital Leadership: Record online sales of $702 million in FY25—the highest draw-based game sales online of any U.S. lottery—with continued year-over-year growth in active players.

  
  

The Lottery's FY25 performance is particularly notable given the challenging environment. In a fiscal year without any billion-dollar jackpots, which typically generate significant spikes in sales, Illinois still achieved its second-best sales result through strategic game innovation and portfolio diversification. 

Supported by Allwyn’s state-of-the-art iLottery platform, new digital milestones continue to be set - including year-over-year growth in active players and online sales. 

The Illinois Lottery's outperformance under Allwyn management reflects strategic investments in modernization and player experience:

• FastPlay innovation through a variety of games offered in-store, online and via Scan-N-Play

• Diversified instant ticket offerings across multiple price points including the new $50

• A robust CRM program that supports our iLottery sales efforts by engaging and rewarding lottery players, utilizing data and analytics to optimize engagement strategies.

• Introduction of cashless payments on vending machines, and utilising data and analytics to optimize machine placements.

  
  

"These results demonstrate that strategic management, innovative game offerings, and a commitment to player experience can deliver exceptional outcomes even in the most challenging market conditions," said Keith Horton, General Manager of Allwyn North America. "Leading the nation two years running—and delivering consistent record results over seven years—validates our commitment to innovation, operational excellence, and diversified growth strategies."

Every dollar in Lottery sales supports the Common School Fund, which provides critical funding for K-12 education across Illinois. Allwyn’s ability to deliver consistent lottery performance—particularly without relying on unpredictable jackpot spikes—ensures more reliable funding for these essential programs.

Lottery sales data is collected by La Fleurs and published annually, providing a statistical report ranking U.S. and Canadian lotteries. For more information, visit www.lafleurs.com.

Allwyn North America is a full service lottery operator, supplier and business partner to North American lotteries. We make play better for all with innovative lottery technology and services, engaging content, and tried-and-tested playbooks that responsibly grow lotteries’ playerbase, revenue and returns to good causes over time. For more information see: www.Allwyn-NorthAmerica.com.