Amy Lister
- 2 days ago
- 2 min read
Research Analyst III, Missouri Lottery
As a Research Analyst for the Missouri Lottery, Amy Lister demonstrates collaboration, dedication and innovation in leveraging data to drive business growth, enhance the sales team's effectiveness at retail, help design profitable promotions and, overall, foster a data driven culture. Her ability to effectively collaborate and integrate data initiatives amongst cross-functional teams – including marketing, sales, IT and others – is one of Amy's many unique traits. Her influence extends beyond data management, as she is respected by her peers and counterparts.
A recent result of this productive collaboration is a collection of monthly dashboards that Amy designed for the sales team. Sales team management asked for support to help guide performance conversations and metrics management for various levels of the sales team. The Performance dashboards were designed to collect key performance indicators each month, all in one place. This supported the career ladder that allows reps to be promoted after two years and a certain level of sustained performance.
The Performance dashboards have allowed managers an easy way to monitor various sales representative metrics that lead to sales and profit growth. These include: retailer Scratchers facings growth over time; new games incentive success (getting a validation from each new game launched within the first two days); retail promotional/event activation level; low inventory rates (for inside sales); and sales to goal performance. Monitoring these KPIs month to month helps managers identify opportunities within their districts/regions and keeps managers and individual sales representatives focused on the things that can be done at retail to grow sales and proceeds to education. Once reps reach the higher performance level, there is always room to grow on the dashboards, allowing the team to continue to set goals and mark achievements. The dashboards have also made it easy to recognize high performers across the state and identify big picture goals and strategies to continue to grow sales.
This is just one example of Amy's collaboration that has led to higher sales and profit, and the Missouri Lottery are lucky to have her on their team!
