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Spreading the Good Word - Arizona to Loto-Québec
There are many diverse recipients of lottery revenues, and lotteries are up to the task of creating beneficiary awareness campaigns.


Spreading the Good Word - Massachusetts to Wyoming
There are many diverse recipients of lottery revenues, and lotteries are up to the task of creating beneficiary awareness campaigns.


Rewarding Educators
Some lotteries honor teachers and educators – and even students – through special recognition programs.


Added Incentives
This month’s retail feature covers retailer incentive programs, which are designed to encourage best practices for selling lottery products.


Things I Wish I Knew: 8 Experts Share Lottery Lessons They’ve Learned
Memorable lessons from lottery professionals at Scientific Games.


Prizes and Purpose: Telling Our Story
One of the things I am consistently reminded of as a director is how important beneficiary awareness is in garnering support for the mission of lotteries throughout the world.


Solving Lotteries’ Greatest Marketing Challenges
Tailored strategies to align with each lottery’s unique goals.
Oregon Lottery: Doing Good Things Since 1985
The Oregon Lottery looks back to its launch in 1985 and celebrates its 40th anniversary
Colorado Lottery Players Can Now Claim Prizes $600 or More Online
Now it's more convenient than ever to claim a Lottery prize valued at $600 or more
Amplifying Engagement Through Music: The Arizona Lottery’s Collaboration With Zia Records
The latest partnership is a prime example of how strategic collaborations can create excitement, amplify messaging, and strengthen community connections
Scientific Games Wins Two 2025 Communitas Awards for Excellence in Community Service
Scientific Games was recognized with two 2025 Communitas Awards for its impactful community service programs
Kentucky Lottery, Kentucky Distillers’ Association Roll Out ‘Kentucky Bourbon Trail®’ Lottery Games
The Kentucky Lottery and the Kentucky Distillers’ Association rolled out Kentucky Bourbon Trail-themed lottery games as part of new partnership
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